The website is the gateway for businesses to introduce and promote products to customers around the world. Owning An outstanding website will be a way for businesses to build a brand, make a good impression on customers, bring competitive advantages and increase sales effectively. Join Daisy Webs to answer the question of how to make a difference for your business website through the article below.

Advantages of owning an outstanding website

Website is a communication channel and a business tool for every business and we cannot deny the advantages that a website brings. Adrian Goldthorpe once said: “A market is always saturated, but it is also where you can still make revenue”. If you know how to exploit the profits from your business website, you will easily earn a huge profit as well as create many different advantages:

Brand building and affirmation

Along with the benefits of the digital technology platform, there are still many other downsides. On the internet, there will be a lot of information for users to search about a certain business, product, or service. Competitors also easily take advantage of this tool to give false information about your business or noises from the press, influencers, etc. which are beyond the control of the business. Therefore, building a brand to create an outstanding personality is extremely important. Website is the representative image of each business on the internet, so it needs to be designed based on support to build a personality for that brand.

Express business characteristics and imprint

Website is one of the best support tools for building and developing business brands, creating trust with customers on the online platform. A website designed based on brand personality will fully show the unique characteristics of that business compared to thousands of other competitors on the internet. Because the brand is the factor that helps businesses attract customers, it gives customers an overview of the product brand before making a purchase decision as well as keeping them as loyal customers of the business.

Create attention and imprint in customers’ mind

To create an advantage on the online platform, the Website is not only a place to update the necessary information but also must be invested in the design. An outstanding website with the brand’s character will create attention and make a special impression on customers. This will attract and direct users to the business website instead of other competitors, and at the same time retain users to stay on the website longer, increasing the chances of visiting the website the next time.

Effective advertising tool

Online advertising has exploded in recent years and the website is one of the most effective and economical advertising tools for businesses. With online marketing applications, websites help businesses easily reach a large number of potential customers with just one click instead of conveying an offline message. At the same time, the website is an effective conversion and behavior tracking platform. From which, the application can run smart ads more effectively, less expensively than traditional advertising and product introduction.

Enhance competitive advantage

A website can be seen as a global store of business that is always open. All information about the business, customers, and partners will be easily searched anytime, anywhere, regardless of time or distance. This will create an advantage in the competition compared to competitors who do not use website tools to promote brands and introduce products.

Factors that make a difference for a business website

As Daisy Webs mentioned above, a different website will contribute to showing class and professionalism for the business, thereby creating high credibility with customers. So what factors will make a special difference for the website?

Differences from interface and color coordination

The color and interface of the website are decisive and directly affect the emotions and intentions of customers to buy products. Businesses need to determine what is the purpose of their website, who is the target customer, etc. before making a decision to combine colors so that it is suitable and harmonious overall. The difference in interface and color will create great inspiration for website users, stimulating purchases effectively.

Choose a good position to convey the main message

The main messages should be placed in the best position on the overall website. Therefore, businesses should clearly determine where will be the most favorable position to convey important information to customers in the fastest way to encourage them to buy your product. Especially, UX-UI needs to hit the right target audience, based on the research and analysis of the target audience. A good service experience will be a way for customers to remember the brand and achieve the desired effect:

·         Optimized display on all interfaces, customers can easily interact with your website.

·         Ensure page loading speed so that customers can surf the web and act quickly.

·         Eye-catching interface design, scientific layout, easy to observe and manipulate.

Design banners, unique images, impressive slogans

After attracting customers to visit your website and keeping them on the site, the next step is to direct customers to the important landing pages of your business. Designing unique banner templates with the typical image of the business, or impressive slogans, attractive content is a way to catch the attention of customers to make a difference for the website. In particular, you should use really prominent call-to-action buttons to encourage customers to buy the product.

Build unique and quality content

A beautiful website also needs to be accompanied by quality content, conveying to customers really useful information, meeting the needs of readers to the website. This is an effective way to increase website traffic, keep customers on the page longer and generate sales. A website that is useful to users will help improve the position of a business website compared to opponents.

Create a website promotion strategy

Website promotion is an important step to attract users to visit your website from the very first time. If the business invests in the website but does not have a suitable promotion policy, the website will not be able to perform its function, low traffic to the website, unable to take advantage of the website's resources in promoting the brand and selling effectively. Some tools to help support website promotion recently:

·         Search engine optimization (SEO)

·         Online Advertising

·         Promote website on Social Media

Businesses can completely own an outstanding website, and take advantage of what the website brings to their business. Businesses need to be wise to know how to exploit that website to maximize revenue. Effective website promotion will help increase visits to the website, and at the same time integrate online payment features to make it simpler and more convenient, help businesses increase sales through ordering on the website. Let Daisy Webs help businesses design a truly unique and different website, which will represent the business' brand image on a digital platform, exploit the potential of enriching from a professional website, and support business activities.